Where It Begins Matters: Provenance and Sustainability

Why Provenance and Sustainability Matter

We think great food should always come with a good story.

Our smoked salmon gets people talking, not just because it tastes incredible, but because of the care and thought that goes into it. And that story starts long before it ever reaches our smokery.

Sourcing with Purpose

We’re proud to work with salmon from Bakkafrost, a producer known for doing things the right way with a strong focus on sustainability and fish welfare.

Looking after the fish really matters to us. That’s why we work within a supply chain where every stage is connected, from freshwater and sea farming right through to processing and sales. It means we can trace everything properly and know exactly where our salmon comes from.

It also means we can look closely at something people don’t always think about: feed.

Sustainable Feed, Better Salmon

Good salmon starts with good feed. Bakkafrost produces its own feed through Havsbrún, which gives them full control over quality and transparency.

Their feed is:

• Rich in Omega-3
• Made using 100% natural pigment
• Free from GMOs, steroids and hormones
• Certified to leading global standards like BAP, GlobalG.A.P, MSC and IFFO RS

It’s all part of making sure the fish are healthy, the product is high quality, and the impact on the environment is kept as low as possible.

The Bigger Picture

As the world grows, we need better ways to produce food responsibly. Aquaculture is becoming a really important part of that.

Salmon is naturally packed with goodness, omega-3, vitamin D, selenium and B vitamins, but what really matters is how it’s produced.

Health, Welfare and Doing Things Properly

Bakkafrost puts fish welfare at the heart of everything they do.

Their standards aren’t fixed  they’re always improving and evolving. They’ve even developed their own fish welfare framework, which guides best practice at every stage.

That commitment fits closely with our own values.

A Shared Commitment

We care deeply about what we make. We’re always refining our craft, improving our standards, and making sure every piece of salmon that leaves our smokery is something we’re proud of.

Sustainability isn’t something extra it’s part of how we work every day:

• Choosing responsible suppliers
• Reducing waste
• Sticking to traditional smoking methods
• Keeping everything traceable
• Being open about what we do

Respect at Every Stage

From sea to smokery, it all comes down to respect.

For the fish.
For the environment.
For the people behind it all.